It also comes with a Siri-enabled remote which further integrates the TV watching experience with the Apple ecosystem. Instead, it’s a set-top box which allows consumers to access OTT content on their TVs.Īpple TV uses the HDMI port to connect to your TV and brings the magic of streaming to the big screen in your living room. Much as we’d love to see Apple make their foray into the TV market, Apple TV is not a TV. Source: Apple What is Apple TV and how does it work? In this short article, we will take a closer look at the Apple TV hardware, give you a quick overview of the OTT landscape and help you understand how Apple TV fits into it. It’s a smart move to monetize the company’s impressive market presence and undercut veteran competitors like Roku and Amazon through leveraging Apple’s established position on the market and experience producing high-end hardware. The Apple TV Plus service costs $4.99 monthly, but is free (for the first year) for those who recently bought an iPhone, iPad, Mac or an Apple TV 4K. With streaming wars between content providers in full swing and a growing number of households watching content on their TVs, there is a strong market need not only for streaming services, but also for set-top boxes enabling convenient access to services – replicating the ease of using a regular TV. Apple, alongside companies such as Roku and Amazon, has entered the OTT market as both hardware manufacturer and – more recently – a streaming platform provider.
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